Mercedes V Class

Overview of the Mercedes V Class

The launch party of the Mercedes V-class highlighted the difference in perception between UK and European buyers of Mercedes’ big MPV. UK journalists had joked about it being a glorified Mercedes Vito van, and the Mercedes UK press officers were fixing anybody who mentioned ‘the V word’ with hard stares. When the presentation began, up stepped Mercedes Head of European Van Sales. Surely a mistake had been made? They had not only said the V word, but he had it pinned to his chest on a badge. It turns out that only the British are at all sniffy about the V-class’ humble origins. The rest of Europe have learned to deal with this aspect of its past, but like the black sheep of the family, the V-class has never squared with Mercedes image of slick product development. Perhaps this sells the V-class short. Rather than compare it with smaller rivals, maybe Mercedes’ assertion that it exists in a class of its own is correct. Whichever way this issue is examined, it’s true to say that a used V-class is a great way to buy into the brand, and represents the only way to seat seven passengers behind a three pointed star short of purchasing a bus.

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