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Ford Sierra

Overview of the Ford Sierra

It seems hard to believe now that the humble Sierra was a revolutionary of its time. It succeeded the Cortina and represented a giant risk for market-leader Ford, as it tried to leapfrog the competition with a radical 'aero' shape. The gamble paid off, after some initial buyer resistance, and the Sierra was a huge success with private and fleet buyers alike. Ironically, the car's successor, the Mondeo, has battled to live up to the Sierra's successes, worthy though it is. Strong competition from the Vauxhall Vectra has kept the Mondeo from any chance of repeating its predecessors' long-lived reputation as a benchmark car and the most familiar sight on UK roads.