
The story goes that when the first Fiat Cinquecentos rolled onto the showroom floor of one local dealership, an eager customer waved a cheque under the head salesman’s nose. "I’d like one of those chubby-checkers please... " Ever since then, the cute numerical Italian name (translated as ‘500’ and pronounced ‘ching-kwee-chento’ by the way) has provoked tongue twisting at Fiat dealers from Lands End to John O’Groats. Not that it appears to have put customers off. In the UK, sales of the little city car proceeded very nicely, thank you, and the result is that many examples now appear on the used market at tempting prices, many of them part-exchanged for the later Seicento.
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Data Media and Retail Ltd.
2/3 Academy Suite,
Sheffield United Academy,
Firshill Crescent,
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S4 7DR
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