BMW 3 Series

Overview of the BMW 3 Series

This is the junior (and not so junior) executive express that rival manufacturers want to see fall flat on its face. At the corporate planning and profit-making level, BMW may have been wrong-footed a bit of late but the Three-series carried on regardless, with only the odd downward blip in the sales graph. That is always reversed when the next desirable new variant appears, sending private and company buyers alike scrambling to acquire one. Clever product planners in Munich have an uncanny knack of creating a range that, at one end, gives the Mondeo-driving rep ideas for a 1.9-litre four-cylinder saloon above his station. At the other, it allows the squillionaire commodities trader to order a gold 300bhp convertible (with yellow leather and carbon fibre trim, of course) to display in the offshore tax haven. And where does this leave the canny used car buyer? So desirable is the Three that, a year or two after a new generation arrives, it becomes a relatively common sight, at least in saloon form. Let grey-suited corporate accountants sweat over any effect on residual values. For you, the same price as a tricked-up new Mondeo or Vectra could put a delectable used fourth-generation 3 Series in the driveway.

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