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Audi 100

Overview of the Audi 100

It seems a long time ago that Audi's third-generation 100 burst onto the scene and left the competition speechless. It challenged Mercedes and BMW's technical leadership in the luxury car sector for the first time. Innovations included stunning aerodynamics, flush glazing and lower weight, yet better crash performance than the previous 100. Rivals makers suddenly found their own models lacking a certain amount of that precious new commodity, Vorsprung durch Technik. The previous two 100s had failed to gain much of a foothold in the UK luxury market. Styling had been conservative and, five-cylinder engines apart, there was little for buyers to remember about these worthy, but dull, contenders. The 1982 car changed all that at a stroke and began the long process of image building that has led to Audis now being thought of as true luxury competitors.