Jaguar

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The Jaguar story is a ´rags to riches´ one. It was, for 50 years, the story of one man who built up one of the world´s greatest automotive names which is renowned for style, performance, tradition and quality.

To trace the birth of this British Jaguar company, we must go back to the northern seaside town of Blackpool. Here a young motorcycle enthusiast by the name of Bill Lyons, not yet 21 years of age, met William Walmsley, who was building a rather stylish sidecar which he was attaching to reconditioned motor cycles.

Young Lyons immediately displayed the two traits that would be used - his greatest qualities for the next 50 years or so. His business acumen shrewdly espied a good commercial opportunity and his eye for style appreciated the new attractive appearance of these normally mundane creations. He felt there was great potential if the activity could be organised along business lines and production increased to make the operation viable.

The Swallow company had now been in existence for a year short of a decade and it had been an exciting time of steady expansion and sound success. But the ambitious Lyons was far from satisfied and a further bold step forward was needed. The end product of which was Jaguar which is still outputting popular and quality automobiles to this day.