Daewoo

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Founded in South Korea in 1972 as a joint venture between GM and Shinjin Motor, it adopted the name Daewoo Motor in 1983, and produced mildly reworked GM designs for many years.

Daewoo motor launched itself into the UK by billing itself at the 1994 NEC Motor Show as the 'Biggest Car Company You've Never Heard Of'. It attracted attention by breaking all the rules. Rather than build up a dealer network, it set up its own direct selling operation, and used Halfords as its nation-wide service network. New car sales are on a 'no haggle' basis. Ostensibly attractive, there has been criticism that the trade-in prices offered are lower than trade averages - prices which customers are discouraged from trying to negotiate.

Helped by the establishment of technical and development centres in the UK and Germany, Daewoo replaced its previous models with with a crop of totally new home-grown cars in 1996 and 1997, Lanos, Nubira and Leganza.

The Daewoo company added 4x4 vehicles to its range by buying out fellow Korean maker SsangYong in 1998 and added a well-received mini-car, the Matiz, to its range in the same year.