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New and used Citroen Information:
In 1907, André Citroen discovers the automotive industry, when he is brought in to help Mors, a troubled car manufacturer based in Paris. He accepts the challenge of turning the company round and sets to work. In the space of just a few years Mors cars start attracting customers once more, the company's financial situation improves and it starts returning a profit.
When André Citroen begins to sell cars under his own name in 1919, he is already skilled in volume production methods and automotive technology. Graduating from France's most prestigious engineering college, the Ecole Polytechnique he founds his first company in 1902 after completing his military service. He aquires a patent for a gear-cutting technique that he discovered in Poland, the main characteristic of which is to produce gears with chevron-shaped teeth. The new gears work smoothly and quietly, and are more effective in transmitting power.
The shape of these gears provides the inspiration of the celebrated double chevron, emblem of all new and used vehicles produced by Citroen.